As Ayodhya is set to be a major tourist destination with the magnificent Ram temple Ayodhya becomes new tourism hub, tour operators and travel agencies in the city are planning offices in Ayodhya and new packages to attract people.
A leading tour and travel company operating in Lucknow expanded its operations in Ayodhya on Friday. Besides organising heritage walks and tours in Lucknow, it will now be organising events to promote the rich culture and history of Ayodhya.
“Mokshdayani Walk’ and ‘Ram Vivah’ have been our most innovative tourism products on Ayodhya which were till now being operated and managed from Lucknow. But now with our own set up in Ayodhya, these will be operated locally which will bring down cost and make it more affordable,” managing director of the agency Prateek Hira said.
“We will provide employment opportunities to locals and will come up with many more immersive travel experiences to showcase this deserving destination to the world,” he added. Hina Shiraz, a travel and tour operator in Lucknow, said she was planning to introduce a special UP itinerary of 5 days and 6 nights for inbound tourists and foreign tourists enthusiastic for visiting the temple town and Ram Mandir.
If you look at mass tourism across the country, spiritual and pilgrimage travel is the largest segment. In Ayodhya, while the market is expected to be skewed towards domestic travellers, there would be some inbound and foreign tourist potential as well,” she said.
As with Ram temple Ayodhya becomes a new tourism hub. “The development plan in Ayodhya is big. Once international airport, five-star hotels and resorts come up, the influx of tourists will automatically increase. We will introduce extensive units and packages of 2-3 days where tourists will be able to explore the town. Due to lack of hotels, we used to have tourists who liked to visit Ayodhya only for a day. They couldn’t stay in the night even if they wanted to. We expect the city to develop into a far bigger tourism destination with potential for spiritual, social events, luxury, MICE (meetings, incentives, conferences, and exhibitions) and travel,” said Rajiv Arora, another tour operator.
Source: Times of India, P.C CC BY-SA 4.0